Arla Foods recrute a Category Manager – Dakar / Sénégal

Arla Foods is seeking a Category Manager.

The Category manager will be responsible in building brand performance, grow brand equity and share by activating distinctive consumer/shopper insights through leading brand management.

Your mission at Arla Foods

In this role you will be responsible for :

• Market understanding consumers, competitions, trends, medium ;
• Identify, develop, and evaluate marketing strategy, based on Country objectives, market characteristics, and financials factors ;
• Develop and implement successful launch plan through strategies/consumers &shoppers insights in close cooperation with Regional Category Manager ;
• Contribute and give inputs to Regional Category Manager to leverage consumer, shopper and market data to generate ideas that fit consumers (for products, activations, experiences & services) ;
• Lead on marketing activities to promote products and services, working with advertising and promotion team/agencies (BTL) ;
• Lead the execution of BTL activities, such as consumer promotions, in-store, merchandising and interactive with the local marketing team support ;
• Participate in communication assets development by providing local insights/inputs
• Support marketing and sales team through category understanding ;
• Daily tracking of all the touchpoints through metrics (Activations, distribution, visibility)
• Work in synergy with distribution team ;
• Negotiate contracts with vendors in close cooperation with Regional Category Manager
• Create SOP & manual for activations ;
• Managing & tracking budget to ensure ROI ;
• Ensure best in class activations with high ROI and quality reach ;
• Monitor sales and profitability of products and analyze business developments and market trends.

 

Job requirements :

• Bachelor’s degree with 5 years’ experience minimum in marketing with FMCG as category or brand manager ;
• Marketing experience (business to business marketing preferred) and demonstrated track record of accomplishments preferred ;
• Knowledge of marketing mix and brand business cycle ;
• Excellent commercial understanding ;
• Proactive with innovative ideas to drive sales and achieve strong brand building ;
• Must have strong interpersonal skills and leadership ;
• Good tracking, analysis and activity planning competences ;
• Ability to organize and manage multiple initiatives ;
• Understanding of the market ;
• Energize and leadership ;
• Good communication and presentation skills ;
• English speaking.